What Is Video Production?

Video production is the process of creating video content to communicate a story — everything from brainstorming ideas to delivering the final product for distribution. A video production company collaborates with clients to create, edit, and deliver compelling content. They will also handle tasks throughout the production process such as operating equipment and implementing technical solutions from start to finish. Individuals or businesses can then use the final product in a marketing campaign to promote a service, product, or concept through the medium of video storytelling. 

Common Types of Video Content 

• TV commercials or infomercials 

• How-to video

• Brand video

• Company video

• Testimonials

• Product video

• Social media video

What Is the Video Production Process? 

Step 1: Pre-Production

During pre-production, the video production agency will work closely with a client to establish the main concept behind the video, budgeting and scheduling, and overall video marketing goals. 

Discussion points can include:

• What is the primary message or story? 

• Who is the target audience you’re trying to reach? 

• What are you trying to get your audience to do? 

  • Learn more about your company?

  • Visit your website?

  • Purchase services/products?

• What is the intended tone?

• What are you doing with the video? Where will it live?

• What visual elements represent your brand?

Once these details are laid out, the team moves forward with tasks such as script writing, scouting locations for filming, casting actors, and sourcing wardrobe and props. 

Step 2: Production

Production is when the team shoots the video on location or in a studio. Depending on budget, the team often includes a director, the production staff, the camera/lighting and grip crew, a special effects team, sunt team, and sound and art departments.  Throughout the shoot, the team will use elements such as lighting, exposure, color, depth, focus, and framing to capture the best visuals. 

Step 3: Post Production 

During this step, the production team will review footage to determine if visual and audio content meets a client’s vision and overall goals. The team will then use video editing software to place clips together, use visual and sound effects, add graphics or special effects, and enhance features as needed to deliver the final product. 

Why Is Video Production Important?

Videos offer the opportunity to connect to audiences through visuals, sound, and engaging dialogue. Using video content in marketing campaigns is one of the most effective tools for companies to increase brand awareness, share engaging stories, and promote goods, services, and news to target audiences. 

According to Biteable, 51% of marketers worldwide stated video content has the best return on investment. Recent research also shows 64% of consumers stated they have been convinced to buy a service or product after viewing a video. 

Why You Should Leave Video Production to Experts

How do you want your story to be told? By investing in a reputable video production agency such as 20/20 Visual Media, you are investing in your brand and guaranteeing that your content will be seen by your target audience. An expert production agency has the skillset, equipment, industry connections, and marketing strategy expertise to help you create engaging content that builds your business and conversion rate. 

If you’re searching for a respected video production company in Philadelphia, PA, turn to the experts at 20/20 Visual Media. Contact us today by filling out a form on our website.