Why is Video Marketing So Effective?

Videos have the potential to take businesses to the next level, which is why more companies are integrating video content into their overall marketing strategies. Video is one of the most versatile content creation tools that allow companies to share their mission, values, and in-depth details about products and services.

According to Wyzowl’s annual Video Marketing Statistics report, 86% of businesses surveyed in 2021 use video as a marketing tool. Additionally, 93% of marketers who use video content stated that it’s an important component of their marketing strategy. But is it worth it for you to adopt this trend? Read on to see the advantages of video marketing for your business.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

How Video Marketing Benefits Your Business

1. Better Return on Investment

Utilizing corporate video production can yield a high return on investment (ROI) in marketing campaigns. According to Wyzowl’s 2021 survey, 87% of marketers stated using storytelling in a video provided a good ROI. Moreover, user-friendly video editing tools are becoming more affordable, enabling marketers to produce content via numerous devices.

Once more, video production doesn’t have to be perfect to be effective. Current research reflects consumers care more about a video’s content than its design or quality. Consumers want thoughtful, informative content above all. According to a recent Renderforest report, users spend up to 88% more time on websites with videos compared to websites with only text and images.

2. Improves Brand Awareness

Companies can increase brand awareness by incorporating videos into their marketing campaigns. A recent survey showed viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. This tool deepens connections with target consumers who will better understand your brand and goals. Consider how TV shows and movies evoke emotions from audiences. Businesses can use tone, voice, music, lighting, and other sensory elements to offer a human touch.

For instance, you can use video marketing for storytelling in a number of ways like sharing the company’s story, showing how products are made, or conducting employee interviews. Potential clients can then get a grasp of your company’s values and gain a sense of trust in what you offer. In turn, consumers are more likely to develop a lasting relationship and recommend your company to others. According to Renderforest’s 2021 video marketing statistics report, 44% of customers are more likely to buy a product online after watching a video about it.

3. Higher SEO & SERP Rankings

Offering more engaging multimedia video content can help your website see a major increase in organic traffic, which in turn, boosts Google’s search engine rankings. In other words, the amount of time visitors spend on your website influences how high your website appears on the search engine ranking page (SERP). In fact, embedding videos into landing pages drives a 157% increase in organic traffic from SERPS.

Moreover, hiring a search engine optimization (SEO) expert to optimize content with creative titles and descriptions can help customers learn about your brand and find your website easily, thereby generating more leads. Wyzowl reported 84% of surveyed marketers stated video has been an effective lead generation tool.

Another way to boost rankings is to publish content on YouTube. Optimizing YouTube videos for SEO can boost Google’s search engine rankings since Google owns YouTube. This means if you optimize for a video keyword, your website will see targeted traffic to your video content from Google’s first SERP.

Further, 90% of people in a recent international survey said they found new brands and products on YouTube and watch more than one billion hours of YouTube videos collectively every day. So, it’s safe to say it’s worth investing in this highly popular digital platform to direct potential clients to your website.

If you’re searching for an effective video marketing company in Philadelphia, PA, turn to the marketing experts at 2020 Visual Media. Contact us today by filling out a form on our website.