How Video Production Can Help Your Business Grow

If you run a business, you know it’s important to stand out from the competition, and video marketing is the best way to achieve that. In order to reach your target audiences effectively, investing in high-quality, engaging videos that convey your message effectively is a clear way to grow the business.

Hiring a video production company that understands all the various ways video marketing enhances a brand saves you time and money. They can develop strategies on branding and ensure the visual message is targeted, clear, and hit all deadlines to keep you on track.

Here are a handful of ways video production agencies like 20/20 Visual Media can grow your brand:

Brand awareness

Video production companies can help create videos that showcase your brand’s personality and values, making it easier for people to connect with and remember your brand. With the right strategy brand videos can reach a much wider audience resulting in brand recognition. Whether it is from the music used, the color palette, or the camera angles, they can all be impactful and solidify your brand awareness video with your audience.

At 20/20 Visual Media we are well-versed in highlighting brand awareness. On location, on set, or in studio, our team will carefully craft each shot to represent your brand in the best light.

Improved SEO

Search engines (like Google and Bing) value video, and having video on your website can improve your search engine rankings. By making yourself more accessible to your ideal audience, you expand your reach. This can lead to more traffic and more potential customers which is always a good thing! The better your search engine optimization, the broader your reach.

Increased engagement

Videos are able to convey a lot of information in a short amount of time, which makes them more engaging than written content or still photos. When there is more engagement your video can be shared, liked, and receive comments which furthers your reach.

Getting eyes on your video is important, but having your audience interact with it is the goal of every visual media company, ourselves included, and client.

Better conversion rates

Conversion from videos is an essential part of any marketing campaign. By incorporating calls to action (CTA) in your videos you can encourage viewers to take action and become paying customers. A professional video production company will know how to highlight your products and services in a way that is persuasive and effective.

With 20/20 Visual Media, in order to highlight your brand effectively, a strategy session will happen in pre-production. No two stories are the same, so it’s important to treat each one as unique for the best-tailored outcome.

Time and cost-effective

Crafting any videos in marketing is time-consuming and expensive, but hiring professionals can be worth the investment. As professionals, they have the necessary skills and equipment to produce high-quality videos efficiently and quickly. They can also help you stay within your budget and deadline by providing detailed cost breakdowns so there are no surprises down the road. Unexpected costs can delay productions, thus throwing off the timetable.

Our team is thoroughly trained in providing financial estimates so everyone is on the same page, as well as laying out realistic deadlines. We have been doing this for over ten years and are very aware how long projects take. Because of this our clients are always able to plan accordingly.

Video marketing is the best way to grow your brand by increasing engagement and reach. When you hire a professional video production agency you will be able to capture your brand voice and connect with your target audience effectively and efficiently. At 20/20 Visual Media we are a Philadelphia video production company who works with a variety of businesses every day. We would love to work with yours.