How Video Production Can Improve Your Digital Advertising

Reaching the ideal customer is always the goal, and sometimes it can be difficult. From websites to social media there are many ways to gain a wider audience. Video marketing can increase your brand awareness because it allows you to visually broadcast to your target audience.

Video is the most effective way to include your company’s personality and energy to customers. Your brand is more than the products or services you sell, and potential customers like to know what you stand for. This brings trust and familiarity which makes them more likely to purchase what you are offering.

Hiring a video production company can help get the tone and message you want to convey for all your digital advertising, from a testimonial video to video ad performance. The digital landscape is changing and videos are becoming the heavy hitters across all platforms. How can it improve your business?

Video marketing builds trust

Not only will video showcase your brand’s personality, but it can show how you interact with customers and how your day-to-day operates. When a potential customer connects with a brand they are more likely to support them, because familiarity has been established. Having that connection builds trust and strengthens loyalty.

At 20/20 Visual Media, we are a people-focused video production agency. We will not only deliver a technically exceptional video, but one that delivers the human experience. This is the greatest way to connect with your audience on a deeper level, because they will see you as more than JUST a business. You’re people too, just like them.

Video marketing expands your reach

When you are looking to hire for corporate video production, you want to make sure it will be seen by a larger audience. Be found by people who weren’t aware of you before. Video marketing can be viewed by anyone, anywhere. When you can be reached globally, your audience has expanded exponentially, which is what you were looking for.

Video marketing improves SEO

Search engines like Google now use videos when people search for products or services. By using video marketing you can boost the search results for the products and services you sell. By having a greater SEO through full service video production, relevant traffic will be driven to your website. You will gain exposure and start to build a relationship with potential customers.

Video marketing makes your website more effective

By having a well-placed video on your homepage you create interest and curiosity about your products or services. Having videos on your site encourages people to stay longer to watch, thus increasing time on site stats (which Google uses to evaluate the value of a website).

The more time spent on your site, the more customers connect with your brand. They are learning about your company, your culture, and your offerings in a concise video clip–you couldn’t have the same effect with a still photo. At 20/20 we specialize in video production in digital advertising. We know exactly the type of video to embed on a homepage vs a video for a social media ad because that’s what we do. We optimize your visual message for the specific audience.

Video marketing boosts leads

Videos are an excellent tool for generating qualified leads because they can show people how a product works and what it does. When a viewer sees and understands a product they are more likely to share it with other people it relates to, thus generating more leads.

Your video production agency should be well-versed in demonstration videos as well as explainer videos and brand videos. Every video has a different tone and goal, and 20/20 Video has experts in all of them.

If you are looking for a Philadelphia video production company that can amplify your digital advertising with the right tone and messaging, we would love to help you.