From Shelves to Screens: Revolutionizing CPG Marketing with Videos

Advertising consumer packaged goods (CPG) has changed over the years, especially with the rise of digital technology and the internet. What once worked is not bringing in the same returns it used to, as with television advertising.

For CPG marketers, online video has become the golden tool for reaching their target audience. Because of this, video marketing has become more crucial than ever to remain competitive.

Here we will go over four significant shifts in online video behavior and how you can adapt your video strategy to reach your target audience more effectively.

Multiplicity of attention

Television used to have a stronghold over video streaming, as just a single stream at a time was possible. Today’s viewers have a variety of streaming options to choose from and are much more likely to multi-stream due to the amount of platforms and services available. The younger generation is not likely to watch traditional television so certain CPG advertisements might miss them.

To keep up with this shift, marketers must strategize their video for CPG and personalize for each platform. Here at 2020 Visual Media, we are quite familiar with consumer packaged goods video and how to craft a story for each audience on each streaming platform.

Rise of relevance

Algorithms now show audiences similar and relevant content based on their search and viewing history across platforms. In fact, globally, consumers regard relevancy as the number one factor in watching a video from start to finish.

When you hire a video production company, they can help account for the increase of relevance across platforms by personalizing each video. Increase engagement and satisfy the demands of specialized audiences to make it a win-win situation for everyone.

Content as commerce

CPG firms now have the ability to move viewers towards immediate action by asking them to add things to their cart or to join an email list. By moving from viewing to buying with in-platform capabilities marketers have a stronger call to action. The combination of video content and commerce is not only important, but lucrative.

Here at 2020 Visual Media, we use video production for CPG with targeted calls to action directed at targeted audiences. We know what moves viewers into action, and always strategize with our clients for the best outcome.

Multidimensional memories

Different videos can convey different emotions. Long-form videos offer the ability to connect with the audience, while short-form videos capture attention immediately and provide entertainment. This allows CPG advertisers the opportunity to create richer and more diverse ad campaigns. Through the variety of today’s connected video ecosystems, all CPG marketers can be sure that their brand comes to mind in more contexts across a multitude of platforms.

In order to remain competitive, CPG advertisers are flocking towards video marketing. By being able to engage more viewers across more platforms, the way of traditional television advertising is becoming more obsolete. A professional video production company like 2020 Visual Media is experienced and happy to help you with your CPG campaign.