What to Look For When Hiring a Video Production Company

Moving towards 2023, it’s becoming more commonplace to see videos on companies’ homepages and social media. From ads and product promos to explainer videos and testimonials, videos are the preferred medium by customers to learn more about a company and associated products and services. Videos can be an incredible marketing tool, but it’s important to work with experts to create a polished product. 

Below, we outline why brands need to partner with experienced video production companies and which traits signal green flags. Keep reading to learn what to look for when hiring a video production company.

Key Takeaways 

• Businesses should look for video production companies that are creative, professional, customer-focused, and have industry experience. 

• The right company will understand video marketing goals and collaborate with clients to produce high-quality content.

• Video production agencies need to have an extensive, varied portfolio of video content from short clips and commercials 30-second spots to longer demos. 

The Top Traits of a Successful Video Production Company 

Creativity

Approximately 3.7 million videos are uploaded to YouTube every day, and that’s just one platform. Individuals consume hours of video content per week, so it’s vital to stand out with unique, creative content. A video production company should be able to understand a company’s mission, values, and brand and reflect those points in a  persuasive, captivating manner towards the company’s target audience(s). A reputable video production agency’s creative team can help brands develop scripts and storylines, find the right set locations and props, hire the right talent, and input special effects, among many other tasks, to develop a video that garners attention.  

Industry Experience

Any content a company produces is a reflection of their brand, and a poorly executed video has the potential to damage brand perception. A skilled video production agency like 20/20 Visual Media has the experience, collective skillset, advanced equipment, and industry connections to develop high-quality videos. Agencies can also handle all logistics from storyboarding to editing and eliminates unnecessary expenditures like purchasing expensive equipment. Avoiding these obstacles saves time and money so businesses can focus on their daily proceedings. 

Cultural Fit

The right team not only has the experience but also a sense of professionalism and an ideal culture fit. At 20/20 Visual Media, we’re a tight-knit agency who carefully selects team members who are talented and driven, care about one another, are passionate about the work they do, and are eager to collaborate with clients. We are customer-focused, and strive to make the production process transparent and run smoothly.  

Solid Portfolio

Looking at an agency's portfolio can offer insight into the caliber of work they produce and how well they can reflect what you envision. This also helps to determine the types of corporate videos they can create as well. For instance, our team at 20/20 Visual Media serves over 50 clients in a range of sizes and industries across the country. Recently, we received five Mid-Atlantic Emmy Award nominations for our healthcare, tourism, and higher-education clients, and have won a variety of awards and honors over the years.

Positive Reviews 

Positive customer testimonials are vital for any business – checking a video agency’s reviews can shed light on their value offerings and the manner in which they conduct business. Taking the time to read an agency’s reviews can help you feel more confident in collaborating with their team. 20/20 has long-standing relationships with our clients because of our dedication to customer service. 

Work with an Expert Philadelphia Video Production Company 

20/20 Visual Media is an experienced, people-focused video production company with the expertise, skillset, equipment, and connections to help you make engaging content for your target audience. We are an award-winning agency with a diverse portfolio spanning over 10 years. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients.