10 Reasons Why You Need to Use Video For Content

Video marketing is necessary for businesses to thrive. An excellent video content marketing strategy can help you reach your target audience and boost customer loyalty across digital channels. If you’re wondering how video content can help you meet your business goals in 2022, keep reading for expert insight. 

1. Engages Target Audience 

10 Reasons Why You Need to Use Video For Content

Videos consistently rank as the most engaging form of content. According to a recent Vidyard report, video is the “leading performer for driving conversions” over other content. This is because videos are easy to consume and enable marketers to relay messages in a digestible, accessible way that encourages further engagement (clicking your link, sharing the video, and/or commenting on the video). In fact, Elite Marketer reported “66% of people [surveyed] said they’d prefer to watch a short video to learn about a product or service.” 

For instance, explainer videos can summarize and distill complex information so customers can better understand a product or service and recommend it to other prospective customers.

2. Builds Customer Trust 

Video marketing enables customers to humanize your brand and foster a greater sense of trust in your mission, values, and products. Video content like interviews, product demos, and tutorials can offer clarity and transparency. Whether they feature real employees or customers, actors, or animated figures, videos can provide valuable insight into your brand and thereby strengthen your relationship with customers. 

3. Distinguishes Content

Businesses can set themselves apart from their competitors by adding video content to existing text content to generate leads and bolster engagement. Investing in video marketing pays off, as statistics show marketers see an improved ROI by incorporating video content as opposed to solely using text and images. Oberlo reported 74% of marketers stated videos have “better numbers regarding ROI than simple static images.” 

4. Drives Social Media Engagement 

Video marketing statistics show videos significantly boost social media engagement, as most people prefer to watch and share compelling video content than text and images alone. For instance, Facebook video ads garner 20-30% higher conversion rates than photos, and their click-through rates are roughly two to three times higher as well. Similarly, video ads on Instagram receive three times more engagement than sponsored photos, and even organic video posts receive about 38% more engagement than photos. 

With that in mind, businesses need to ensure videos are optimized for specific platforms to guarantee visibility. Each platform has an ideal video length, and preferred posting times and dates. For example, Facebook videos should be about two to five minutes long, whereas an Instagram post should be 60 seconds maximum. Additionally, videos need to be optimized to include the right keywords, metadata, accessibility features like captions and descriptions, and stunning visuals to drive visibility. 

5. Mobile Users Prefer Videos

Video is the most popular medium for video consumption on mobile devices. According to Emarketer, 75% of video views are from mobile devices, and 92% of mobile users share videos with other users. Moreover, as people scroll through social media, metrics show they’re more likely to watch a video, even with the sound off and captions on, than to read longer text. By optimizing content for mobile such as filing in a vertical format, and adding captions and subtitles, businesses can reach their target audiences via their preferred medium. 

6. Videos are Versatile 

Video content can support a variety of purposes across platforms (website, social media, email, TV, slide decks, trade shows, conferences, etc) for internal and external content. They can also be repurposed to create new content such as shorter clips and images that can engage prospects in a new manner. Some of the ways videos can be used throughout the sales funnel and/or internally include:

• Brand awareness

• Product launch

• Explainer Videos 

• Product description

• Recruiting

• Training

• Event Teaser

• Interviews

• Testimonials 

7. Improves Search Engine Ranking 

Google and other search engines like Bing prioritize organic search results with video content. Research also shows people spend twice as much time on a page that includes video content than on pages without video, as people prefer to consume video content. In other words, high quality video content can increase user dwell time, which in turn can boost a page’s search engine results ranking. 

Furthermore, adding can help you earn high quality backlinks, a link from another website that takes users to your page. This can also help improve your search engine results ranking, as “46% of a website’s rank is determined by links.” 

8. Increases Email Click-Through-Rates

Videos can be used for a variety of lead generation strategies from targeted emails to newsletters and event invitations. Adding video content can increase your email CTR by   65%. Even placing the word “video” into a subject line can raise open rates by 6%. Better yet, email marketing tools help marketers build a library of videos that can be reused and repurposed across formats.

For best results, optimize your video to include descriptions, captions, and autoplay with the sound off for better accessibility. 

9. Resonates Emotionally 

Watching video content naturally engages different senses. Elements such as acting, dialogue, and can evoke emotional responses and help forge a deeper connection with your brand. No matter the tone, a compelling video can widely improve engagement and build trust and credibility with your audience.

10. Leads to More Conversions 

Because videos are the preferred medium, creating engaging, optimized video content can increase conversion rates up to 80%. Videos offer incredible storytelling opportunities and time to explain or provide clarity about a product or service. Conversion rate optimization techniques such as selecting the best platform for videos, choosing the right medium (e.g. explainer vs promo), adding links, and customizing a video thumbnail will help persuade site visitors into becoming customers.  

If you’re searching for a trusted Philadelphia video production company, turn to the experts at 20/20 Visual Media. Our full-service video production agency possesses the experience, skillset, equipment, and industry connections to help your company make tailored video content for your target audience. Our process is all about making clients feel comfortable and heard while driving results. Contact us today about your dream project by filling out a form on our website. You can also check out our digital portfolio to see what we’ve accomplished for our clients!