How Your Business Can Benefit from Video Marketing

If you're like most businesses, you're always looking for new ways to reach more customers and grow your company. You may have heard that video marketing is a great way to do this, but you're not sure how it can benefit your business specifically. Video is one of the most powerful tools available to connect with your audience and promote your brand. This blog post will show you how your business can take advantage of video marketing to reach more potential customers and grow your bottom line. Keep reading to learn more! 

Why Is Video Marketing Important? 

Video marketing is rapidly becoming one of the most popular and effective ways to promote businesses online and should be a fundamental part of your marketing strategy. Studies have shown that including a video on a landing page can increase conversion rates by up to 80%. Furthermore, YouTube is now the second largest search engine in the world (behind only Google, who owns YouTube), with half a billion people around the world watching videos on the platform. This means that there is a huge potential audience for businesses who want to reach out to customers through video. 

What Are the Benefits of Video Marketing?

1. Easily Convert Content into Video Format

Video marketing is excellent because businesses can convert written content into a video format or support written content with a video clip. For instance, if you have a product tutorial, you can add a video version to offer another means of explanation. This enables your target audience to engage with your product or service in a variety of ways.

2. Better Search Engine Rankings

Videos are indexed by search engines and can appear in both search results and related videos, giving you two opportunities to reach potential customers. Google has long promoted video content, which is why placing videos on your website can help it receive higher search rankings. In fact, Wyzowl recently reported that videos can boost organic traffic by 157% from search engine results pages (SERPs), especially if they are optimized. This means selecting the appropriate platform for your video, choosing a visually appealing thumbnail, and ensuring the video is SEO optimized in terms of titles, descriptions, and backend content descriptions.  

Additionally, engaging videos hold the power of boosting the amount of time a visitor spends on your website (dwell time), which is a critical ranking factor for Google. Moovly reports companies are 53 times more likely to show up on Google if there is video embedded on their website. Posting captivating, optimized video content can also lower your website’s bounce rate, meaning your audience is more likely to engage with other web pages rather than scanning the landing page and leaving. Case in point, the more time people spend on your website, the more search engines are likely to promote your content. 

3. Build Customer Trust & Understanding 

Videos offer companies the opportunity to further connect with their clients and build trust with potential customers. This is because videos can humanize a company and its employees to make their mission, values, and goals relatable to their target audience. Transparency and subject authority are key. By placing a face to a name and by breaking down tutorials in an conversational, step-by-step manner, audiences are more likely to see themselves using the products and services to solve a particular problem. 

More and more customers are using video product reviews to gain better insight into the product and how others actually use it. In turn, this sense of trust leads to more conversions and sales, and results in greater customer retention. 

You don’t have to take our word for it. Recent survey data shows customers respond positively to product and explainer videos:

• Customers are 64 to 85% more likely to purchase a product after watching a product video.

• 68% of people prefer to watch videos to learn about new products and services rather than reading text.

• 57% of consumers respond that videos gave them more confidence to purchase online.

• 86% of consumers stated they would like to see more videos from brands, with 36% in this group saying they would prefer to see more explanatory videos and 14% wanting to view more product demonstration videos. 

4. Holds Powerful Storytelling Capabilities 

People love stories. That's why one of the best ways to boost brand awareness is to tell your story through a compelling video. Videos can reach a wide audience and allow you to tell your story in a way that is both engaging and visually appealing. When used correctly, videos can help build trust and credibility, both of which are essential for building a strong brand. Videos can evoke emotions through tone, music, acting, dialogue, and more to convey a certain message and to create relatability with your audience. 

Companies have the opportunity to show their audience who they are as a person or as a company through behind-the-scenes footage, interviews, or even just by featuring the company’s team in the video. However you approach it, make sure your story is authentic and relatable. This is what will resonate with viewers and help them connect with your brand on a deeper level.

5. Boosts Social Engagement

Video marketing is a great way to boost social engagement because they are more likely to be shared than other types of content, and they also tend to get more comments and reactions. In fact, social media generates 1200% more shares than text and images combined. If your videos are high quality, informative, and available on popular platforms like YouTube and Vimeo, people are more likely to find and share them. This increased engagement means that customers are more likely to remember your message and take action.

6. Increases ROI

Video marketing can be an extremely effective way to increase return on investment (ROI) for businesses of all sizes. According to a recent Wyzowl survey, 87% of businesses say that video provides a solid ROI. By creating engaging and informative videos, businesses can reach a wide audience and promote their products or services in a way that is both cost-effective and highly captivating. Whether you’re promoting a new product launch, a sale or discount, or simply raising awareness about your brand, video marketing can help you achieve your goals.

Discover the Advantages of Video Marketing

If you haven’t invested in video marketing, now is the time to explore the benefits of working with a high-end video production company to help you meet your marketing goals. If you’re searching for a trusted Philadelphia video production company, turn to the experts at 20/20 Visual Media. Our people-focused video production agency possesses the experience, skillset, equipment, and industry connections to help your company make tailored video content for your target audience. Our process is all about making our clients feel comfortable and heard while driving results. Contact us today about your dream project by filling out a form on our website.