The Power of Video Production in Storytelling
When it comes to marketing, storytelling is one of the most powerful tools at your disposal. In a world where consumers are constantly bombarded with ads, it can be tough to stand out from the competition. However, video production can be a powerful tool for businesses looking to tell their story in a way that will resonate deeper with their target audience.
By creating videos that capture your brand’s unique personality, you can connect with your audience on a deeper level and create lasting customer relationships. In this post, we’ll take a look at how video storytelling can help you achieve your marketing goals in a more engaging way.
What Is Video Storytelling?
Video storytelling is the art of telling a story through video. Video storytelling can be a powerful tool for marketing goals such as increasing brand awareness, generating leads, and driving sales. Video content has been shown to be more engaging than other types of content, and it can be a great way to reach a wider audience by building trust and credibility.
The Benefits of Video Storytelling for Marketing
Video storytelling is one of the most efficient and effective ways to form relationships with customers. By using videos to share your company’s story and humanizing your team, you can create a personal connection with customers that can help drive customer loyalty. When customers feel like they know who you are, they are more likely to do business with you.
1. It’s an Effective Medium for Communicating Information
People are more likely to pay attention to videos than to text-based content. In fact, according to a study by Wyzowl, 73% of people say they would watch a short video to learn more about a product or service. We process visuals much faster than text, so videos are a great way to get your point across quickly and effectively.
2. Build Relationships With Target Audience
Video is also a powerful tool for connecting with your audience on an emotional level. When you create video content that is relevant to your target market, they will be more likely to engage with it. According to Wyzowl, 88% of people say “they’ve been convinced to buy a product or service by watching a brand’s video.”
When we watch a video, our brains process the images and sounds simultaneously, which creates a more powerful experience than simply reading text. The combination of sight and sound stimulates different parts of the brain, which helps us to remember the information more effectively.
3. Improve SEO Ranking
One of the benefits of using video storytelling in your marketing campaigns is that it can help you boost your SEO ranking. Videos are more likely to show up in organic search engine results pages than text-based content, so by incorporating videos into your website and blog posts, you can improve your visibility and reach a wider audience.
Video Production Questions to Ask Before Creating a Video
Before filming, it’s important to answer the following questions (Think of the 5 Ws: Who, What, When, Where, and Why). This will help guide you pinpoint why you’re making the video, the best format to use, when to deploy it, and other critical factors.
Who is your audience? Are they existing customers or prospective customers? On the other hand, is this a corporate video marketed towards employees, or another group?
What is the story you want to share, and how will it be structured? Each part of the video should drive the story forward.
When are you going to deploy the video? Is this for a specific event?
Where will the video be shot? How does this location add to the story or shape the narrative structure?
Why do you want to tell this story to your target audience? What is the goal of sharing it and/or what is the action you want them to take?
Bonus Question: How will you present the video? Will it be on a social media platform, website landing page, email, presentation, streaming network, or otherwise?
By answering these questions with your team, you'll have a firm basis to revisit throughout the production process.
Video Storytelling Best Practices
Video storytelling is an effective way to engage customers and promote your brand. By using the right strategies, you can create videos that are both interesting and informative.
Develop a Strong Narrative
A good, unique narrative is key to telling a good story. Make sure your story has a clear structure, and that it engages the viewer’s emotions. If you can tell a one-of-a-kind, interesting story that’s relevant to your viewer, you’ll be sure to capture their attention. Viewers will be more likely to remember your brand if you can tell a compelling narrative that speaks to their experiences and/or interests.
Make Your Content Relatable
Ensure your story, characters, and tone are relevant to your target audience so they can connect to the main message. How will purchasing your product or service help them fix a problem or achieve their goals? By keeping your audience’s point of view in mind, they are more likely to purchase your product or service.
Use Engaging Visuals
A good video story should be visually appealing. Consider how elements such as camera angles, color palette, scenery, lighting, wardrobe, and beyond could help captivate your viewer’s attention and support the marketing goals of the video.
Use Audio to Set the Mood
Audio effects like music, sound effects, and voiceover can help set the tone and mood for your video story. It can also help to convey the emotions you want your viewers to feel. For example, upbeat music can create a more positive response, whereas a slower, more thoughtful track can emphasize the gravity of whatever is happening on the screen.
The Best Video Storytelling Formats
There are many video storytelling formats beyond the traditional TV ad. However, which format you choose should depend on your unique marketing goals and what action(s) you want your audience to take. Here are a few examples of some of the best video formats:
Explainer Videos
Short, animated videos that explain a product or service in a simple, accessible way. They're ideal for introducing new products or services to potential customers, tutorials for products, processes, or overviews of services. They can be used to explain complex concepts in a clear and concise manner.
Case Study Videos
Long-form, documentary-style videos that tell the story of a customer's success using your product or service. They're perfect for demonstrating the real-world benefits of your product or service, and can be used to attract new customers and inspire loyalty among existing ones.
Live Action Videos
Can be used to create engaging, humanizing content that helps you connect with your audience on a more personal level.
Animated Videos
Best used for explaining complex concepts in an approachable, entertaining way to engage your audience while promoting your marketing goals.
If you’re searching for a respected Philadelphia video production company, turn to the experts at 20/20 Visual Media. Our people-focused video production agency possesses the experience, skillset, equipment, and industry connections to help your company make engaging video content for your target audience. Contact us today about a project by filling out a form on our website.