Predicting Innovative Video Trends in 2024
Video marketing has become a pillar of content strategy for brands seeking to connect and engage with their target audiences. With an effective video content strategy in place, businesses are well-positioned to tell stories and make emotional connections with their customers. With new platforms and technologies emerging, it’s more important than ever to approach your video content strategy with an open mind. By considering how video consumptions habits are changing, you can stay ahead of trends and ensure your content strategy is effective. Rob Czyzewicz, co-founder of 20/20 Visual Media, discusses three major video content predictions that he has for 2024.
Live video is being used by everyone from influencers promoting products to companies streaming full-length conferences. For marketers, live video should be at the top of the list of video marketing trends to follow in 2024. Even as life is getting back to normal, consumer demand for live video content isn't going away. While consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions. Brands in 2024 have an opportunity to build engagement and gain a competitive advantage by leveraging live video streams.
With changes in the technology landscape, there are exciting new ways to capture video content like 360-degree video. With advances in AR/VR technologies, we can expect some major trends that will transform video content and viewer experiences in 2024 and beyond. The trend in using 360-degree camera provides a unique and engaging video experience. This tactic allows audiences to feel transported into the center of video narratives and events.
Short-form video content has seen a massive surge in popularity throughout 2023, thanks to features like TikTok in-feed videos, Instagram reels, YouTube Shorts, and more. These platforms have encouraged many brands to create and share short, entertaining videos shot in portrait mode, which is incredibly trendy and is not going anywhere anytime soon. According to Hubspot, 90% of marketers are already using the short-form video format and plan to increase or maintain their investment in 2024.
Whether we’re talking about the way videos are created or how people are watching video content, change is inevitable. 20/20 Visual Media's co-founder, Rob Czyzewicz, is here to help your team understand the ways the industry is changing and what we can expect from 2024. Contact our team to learn more about how we can assist in your company’s 2024 content strategy.
