Top 5 Video Marketing Trends to Watch in 2025
Video marketing has been on a meteoric rise, and it’s not slowing down anytime soon. It’s one of the most powerful ways for brands to tell their stories and connect with their audience. But with so many companies taking advantage of video marketing trends, staying ahead of the curve is more important than ever.
The future of video marketing is all about innovation, authenticity, and storytelling that resonates with your audience on a human level. At 20/20 Visual Media, we’re passionate about helping businesses harness these trends to tell meaningful, people-focused stories. Here are our team’s predictions for the top video marketing trends in 2025 and how you can make the most of them.
1. The Dominance of Short-Form and Vertical Video
Let’s face it: our attention spans are shrinking. That’s why short-form videos are dominating digital media. Platforms like TikTok, Instagram Reels, and YouTube Shorts have turned bite-sized content into an essential part of a brand’s marketing strategy. In fact, 83% of marketers reported using short-form video in 2024 (Hubspot). Why? These videos are quick, engaging, and optimized for today’s on-the-go audiences.
Vertical video optimized for mobile viewing is on the rise for the same reason. To make the most of this trend, keep these two tips in mind:
Hook Viewers Fast: Use bold visuals that grab their attention within the first three seconds.
Customize Content for Platforms: Each platform has its quirks—play to their strengths to maximize reach.
Embracing these trends in video marketing will keep your brand relevant in 2025.
2. Authentic Video Storytelling and User-Generated Content
Audiences are getting tired of robotic, scripted ads—what they really want is authenticity. That’s where people-focused video production comes in. We help brands use video to tell genuine stories that build trust with their audience.
User-generated content (UGC) can also help brands create lasting connections with viewers. When a loyal customer shares a heartfelt review or an unboxing video of your product, it becomes easier for viewers to imagine themselves embracing your brand as well. UGC not only enhances engagement but also gives your brand a more human touch.
3. Live Streaming and Real-Time Engagement
Live streaming is having a major moment in the marketing world, and it’s easy to see why. This video marketing trend is raw, unfiltered, and offers your audience a front-row seat to your brand’s latest developments. Whether you’re launching a new product, hosting a Q&A session, or offering a behind-the-scenes look, live video can help you bring instant engagement to your brand.
To make your live streams stand out, try these tips:
Plan the Flow: A little prep work goes a long way. Create a rough outline for your live stream, but keep it flexible enough to adapt to new developments and audience engagement.
Get Viewers Involved: Use polls, live chats, or audience questions to make your live stream more interactive.
4. Interactive and Shoppable Videos
Interactive videos have changed the marketing game by turning passive viewing into active participation. Adding elements like quizzes, clickable hotspots, or polls can increase your engagement rate by 300% (Firework).
Shoppable videos offer similar benefits—they’re like having a virtual store embedded in your content. Picture this: a clothing brand creates a video to showcase its latest collection. With the use of shoppable videos, followers can click directly on the outfits they like and buy them instantly. This video marketing trend is driving sales like never before, which is why ecommerce platforms like Shopify and social media sites like TikTok, Instagram, and YouTube all offer options for implementing interactive video.
As we move into 2025, video marketing strategies that include interactive and shoppable features will continue to help brands stand out from the crowd.
5. Drone Videography for Immersive Storytelling
Drone videography is taking video storytelling to new heights—literally. Using stunning aerial shots and otherwise unreachable angles, drones create immersive visuals that traditional cameras simply can’t. Whether it’s capturing the beauty of a sprawling vineyard or showcasing the vibes at an outdoor festival, drone footage can add a wow factor that audiences love.
We have used drone videography to help countless brands find a unique marketing angle. From skyscrapers in Center City Philadelphia to scenes of the Camden Waterfront, our certified drone pilots have captured eye-catching footage that takes advantage of one of the biggest video marketing trends on the horizon.
Preparing for the Future of Video Marketing in 2025 and Beyond
These video marketing trends are proof that video continues to be at the forefront of engaging and authentic brand storytelling. Take advantage of short-form content, live streaming, interactive videos, drone storytelling, and other video production trends to stay ahead of the competition in the new year.
We’re here to help you make the most of the top video marketing trends in 2025 and beyond. Our team knows how to craft cutting-edge, people-focused stories that leave a lasting impact on your viewers.
Ready to kick your video marketing game up a notch? Contact us to learn how we can create something incredible together!
