🎥 Finishing 2024 Strong with Video 🎬
As we now round the corner into the homestretch of the year, what are you doing to finish the year strong?
Many businesses are looking for effective ways to meet their annual goals as well as set themselves up for success in the coming year. Every company's arsenal should include video. It doesn’t matter whether it’s for marketing purposes or internal/training purposes, video has proven to be an effective way of communicating with your desired audience.
Let's explore how leveraging promotional and informational videos can help you finish the year strong and why now is the perfect time to invest in video content.
The Power of Video Marketing
Before we dive into strategies, let's look at some compelling statistics that underscore the importance of video marketing:
1. According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses use video as a marketing tool, up from 61% in 2016.
2. The same report found that 87% of video marketers say video gives them a positive ROI — up from 33% in 2015.
3. HubSpot reports that 54% of consumers want to see more video content from a brand or business they support.
4. Cisco projects that by 2024, video will account for 82% of all internet traffic.
These statistics clearly show that video is not just a trend, but a fundamental part of modern marketing strategies.
Q4 Video Marketing Success
1. Holiday-Themed Content
Create videos that tie into upcoming holidays. This could include behind-the-scenes looks at holiday preparations, special holiday offers, or heartwarming content that aligns with the spirit of the season.
2. Year-in-Review Videos
Showcase your company's achievements, milestones, and growth over the past year. This type of content can boost brand loyalty and employee morale while also attracting potential customers and investors.
3. Product Launches or Updates
If you have new products or services launching soon, use video to build anticipation and explain their benefits. According to Wyzowl, 88% of people say they've been convinced to buy a product or service by watching a brand's video.
4. Customer Testimonials & Case Studies
End the year by highlighting your successes through the words of satisfied customers. Authentic testimonials can significantly influence purchasing decisions.
5. Educational Content
Create how-to videos or explainers related to your industry. This positions your brand as an authority and can attract potential customers searching for solutions.
6. Live Video Events
Host live Q&A sessions, webinars, or virtual events. LinkedIn reports that live videos get 24x more comments than native videos.
Implementing Your Video Strategy
1. Plan and Budget: Allocate resources for video production now to ensure you have quality content ready for the busy holiday season. Ideally you should be planning out any end-of-year content in September/October so there's enough time for pre-production, production and post-production.
2. Optimize for Mobile: With 75% of all video plays occurring on mobile devices (Wyzowl), ensure your videos are mobile-friendly.
3. Leverage Multiple Platforms: Don't just stick to one channel. Distribute your videos across LinkedIn, YouTube, your website, and other relevant platforms to maximize reach. Be mindful of what you are capturing and how it can be cut into smaller "snackable" content for various platforms and audiences.
4. Include Calls-to-Action: Every video should guide viewers towards a next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.
5. Analyze and Adjust: Use analytics to understand what's working and refine your strategy accordingly.
By implementing a strong video marketing strategy for Q4, you can engage your audience, boost brand awareness, and drive conversions during one of the most crucial periods of the year. The statistics speak for themselves – video is a powerful tool that can help you meet and exceed your end-of-year goals.
Are you ready to finish the year strong with video marketing?
