Why You Should Use a Professional Video Production Company
Video content is here to stay. Recent data from Hubspot shows 54% of consumers want to see more video content from a brand or business they support, and it pays off to heed the demand. In 2022, Wyzowl reported 81% of surveyed marketers stated that videos directly helped to increase sales. However, for a commercial video to gain success, it needs to include high-quality content that accurately reflects a brand’s offerings and values. A DIY video production can be a compelling way to connect with audiences on an intimate level, but if you need to produce a polished video that establishes credibility, it’s best to invest in professional video production services.
Professional video production companies can create tailored video content for companies such as interviews, ads, product tutorials, and more for a variety of mediums and audiences. Experienced agencies collaborate closely with clients to design compelling video narratives that will increase brand awareness and drive conversions.
Here’s more information on the advantages of using a professional video production company.
3 Benefits of Hiring a Professional Video Production Company
1. Industry Experience
Video production companies have a team that specializes in a variety of individual skills necessary to create high-quality videos. Each member is a subject matter expert in their field from creative video storytelling during pre-production to handling equipment during Shoot Day to post-production film editing and video marketing. An experienced agency can deftly maneuver past any obstacles throughout the production process and deliver fast results so clients can focus on running their business.
For example, 20/20 Visual Media has partnered with Crayola for the last several years to create video support for its wide-ranging lines of product. Our team designed and built custom sets and directed child actors to capture organic first-time product interactions, all with the goal of giving viewers insights into the features and benefits of each product and showing customers tips and tricks for getting the most out of their purchase. We created video assets that were used across platforms that achieved its goals of increasing sales and driving online impressions and engagement.
The results? Crayola saw a 705% increase in product sales in the week following the video release. They also clocked 44 million views of "Color Wonder Magic Light Brush", Crayola's 2nd highest-performing YouTube video of all time.
2. Premium Equipment & Support
Today’s smartphones can capture fairly clear content and offer a personal touch to brand videos (in the right hands), but some companies need to inspire trustworthiness through professional, high-grade camera equipment. Grainy images, poor editing, and unsteady shots can result in a brand appearing unqualified and amateurish to the public.
Corporate video production companies have easy access to the right equipment to shoot any commercial video you may need, including but not limited to:
Professional studios
High-grade cameras, lenses, and dolly systems
Connections to talent agencies
Expert lighting and audio equipment
Professional film editing software programs
Experienced digital animators, set designers, location scouters, and casting agents
Hiring professionals will result in better shots with skillful visual and audio edits to breathe life into your creative concept. Agencies also handle logistics such as permitting to ensure the process runs smoothly and quickly.
3. Efficiency & Cost Benefits
From pre-production brainstorming and scouting for talent to shooting the video and editing it, the video production process from start to finish takes a significant amount of time and expertise. Once final edits are complete, the product needs to be distributed on the appropriate channels and related marketing campaigns need to be tracked to measure performance. If your company doesn’t already have the crew, equipment, software, and other factors to film and edit professional video content, this process can cost ample time and money.
Working with seasoned professionals who can take your vision and turn it into refined video can ease stress and reduce expenses so you can focus on your business’ daily operations. They can ensure your projects follow a strict schedule and coordinate all moving parts to produce a quick turnaround. An experienced video production company will have everything ready to go with your budget in mind.
Work with an Award-Winning Philadelphia Video Production Company
20/20 Visual Media is an expert Philadelphia video production company with the industry knowledge, skillset, equipment, and connections to help you make engaging content for your target audience. In 2020, for the third consecutive year, 20/20 Visual Media was named one of the 100 fastest-growing privately held companies in Philadelphia by the Entrepreneurs Forum of Greater Philadelphia.
If you’re searching for an efficient, people-focused video production agency in Philadelphia, PA, turn to the industry leaders at 20/20 Visual Media. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients!
