3 Trends in Higher Education Video Marketing in 2022
Video marketing has become increasingly more engaging and persuasive in just about every industry. Video content has the power to connect individuals with personalized, engaging information in a quick minute or two. This marketing tactic is especially important in the increasingly more competitive Higher Education space where much of the marketing content and recruitment messaging has become commercialized. Here are 3 trends in Higher Ed video marketing that you will see pop up in 2022:
Short-form Video Campus Tours: Universities should look to incorporate short form (90 seconds or less) into their marketing strategy. Think of how you can incorporate student-led, mini-tours around campus. Is there a way to add drone footage of your campus into the mix? Can you answer FAQs about campus?
Conversational Marketing Using a Gen Z Voice: If you know a Gen-Z high schooler who recently researched universities in the digital age, you know that there can be an overwhelming amount of information on university admissions’ websites. In an effort to streamline communications in an intriguing way, the Gen Z voice needs to be captured in humorous video content on university websites. More and more brands are incorporating dry wit into their content, modeling off of popular TikToks and it resonates with the Gen Z audience.
Personalized Recruitment Content: Highly targeted video messaging is helping universities connect with students and tell a compelling story that portrays the lasting value of their school. By taking a regional approach to video content, the university can help make a connection to students that stays with them and, ultimately, will help boost applications, acceptances, and enrollment.
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