Holiday Marketing Videos: A Great Way To Reach Your Customer!
2020 has put certain trends on speed and shopping online is certainly one of those trends that has expedited its growth during the pandemic. As we gear up for a different kind of holiday season, businesses are looking for new ways to reach their customers. Holiday marketing videos are the perfect choice for businesses large and small.
Many consumer marketing brands have turned to video to stand out on social media. It’s proven that more people are likely to share a well produced video then a picture. What’s great about marketing videos is that they can do so many different things for your brand. You can choose the goal of your video based on what your desired outcome is. Check out our list of how you can use video to sell your product or service this holiday season below:
Product Demo Videos - With consumers shopping more than ever online for the holidays, product demo videos offer the perfect opportunity to showcase a product and highlight its’ positive attributes. There are many products on the market that are hard to distinguish exactly how they function. Product demo videos answer those questions and additionally create the ability to purchase the product right after the consumer sees the video to make for a quick sale.
Showcase a Promotion - A promotion within your video could be an actual sale, or it could be a great service that your business is offering during the holiday season such as complimentary gift wrap or shipping. Either way, these videos can be targeted to your key audience so that your video has the best chance at making your desired impact.
Video’s Meant To be Shared - This is where you can have some fun! It’s always a great strategy to come up with a video that people who view the video will want to share. They can be made to be funny, informative or simply to inspire. Shareworthy videos have an ability to reach such a broad audience because of the viewers inclination to share it with others.
Holiday Card - A great way to surprise and delight your clients is by sending them a video holiday card. Videos enable businesses to show the people behind the work which can grow your clients’ affinity to your brand or business. When you share your holiday card as a video, the video can then be shared with friends or colleagues of the original viewer which can help grow your brand exposure as well. Also, a great trick with holiday card videos is boosting them so that they show up in a targeted list!
Review of the Year - Making a video that is a year-end-review for your business can offer the opportunity to highlight your wins, awards, accomplishments and news that you would like to share. It’s an engaging way to show your impact as a brand or company that reminds your customers why they chose and continue to choose to work with you.
Looking for the production company to create the holiday marketing video that meets your goals? Contact us today to start the conversation!