Do This, Not That: Here are Four Key Rules to Follow When It Comes to Video Marketing
It’s no secret that B2B video marketing has become a key component of a company’s marketing strategy. Consumers have now been conditioned to expect a well-produced video to learn about a company. Our team at 20/20 Visual Media is made up of seasoned producers, directors, and video marketers who are passionate about storytelling. We’re a video production company that creates custom video content across all digital platforms. Take a moment to learn from our video marketers on how to make your business’s videos stand out from the competition!
Keep Distractions to a Minimum
If you’ve ever watched a video on a website or social media feed and found yourself being distracted by noises, home decor or even the clothing of the person speaking, you’re not alone. These disturbances can definitely take your attention away from the message you’re aiming to get across to your viewers.
When determining the space for your video, think about how you can choose or create a background that enhances your content. Make sure the space is clean, objects within view are simple, colors are not too bright, and audio is clear without background noise. Shooting content in your place of business is an excellent way to brand your video and showoff your space! If that just won’t work, our team has access to a number of studios throughout the Philadelphia-area. We love creating custom sets and transforming spaces to meet the needs of our clients.
Always Write with the Audience in Mind
As you draft the script of your video, think about who will be watching it. What may they already know? What do you have to share that may interest this particular viewer? Try to put yourself in their shoes. When creating the script, write to inform them of the main points you would like to share without taking too long to get there. Get to the point quickly so that you can grab their attention and maintain it throughout your video with engaging information they wouldn’t find anywhere else. Our team of Emmy-nominated producers can help take your vision on put it into a script or storyboard.
Maintain A Fresh Perspective
Authenticity is key, so be sure to let your personality shine through! Viewers will appreciate the opportunity to watch a video that exemplifies a “real” point of view that’s fresh and engaging. The more you share your perspective, the more you position your company as an industry expert. Content should align with the heart of your brand that clearly displays your company’s perspective on the topic.
Choose a Reputable Video Production Team
When it comes to video marketing, you want to allow the experts to do the work, so choosing a B2B video marketing team is key! The video marketers you choose to work with should exemplify that they understand your company values so that they can accurately tell your story. Although many people may have video equipment, only the true professionals know how to take your story and showcase it in a way that achieves your goals as a company.
Now that you know the four rules to follow when it comes to video marketing, it’s time to contact our team of producers, directors, and video marketers at 20/20 Visual Media! Schedule a call with our team today.