CASE STUDY
Visit Valley Forge & Montco
Visit Valley Forge & Montco works to attract regional and national visitors. They promote events, launch brands, and introduce viewers to the many great ways to play and stay in Montgomery County, PA, which helps to grow the local economies throughout the county.
The Creative
“Make it Main Street” was an idea launched as a response to the COVID-19 pandemic, which disproportionately affected small businesses. We wanted to create a campaign that celebrated those businesses and encouraged viewers to support them.
Our Development and Production teams pitched the idea of creating two spots that would feature ten “Main Street” businesses across Montgomery County.
Beyond the TV spots, it was just as important to tell individual brand stories which would introduce viewers to the owners, and show what makes their businesses special. Plus, each business could use this “full-length” video for their own purposes - on their websites and social media - to further assist in their recovery.
When crafting these personal stories, it was important that we didn’t just show up on the day of the shoot. Our Production team went out for site visits and met the owners face to face, without a camera, to understand the passion behind their storefronts - all to ensure that passion shined through in the finished pieces.
The Results
We created video assets that were used across platforms that achieved its goals of increasing sales and driving online impressions and engagement.
87%
increase in website visitors
550K+
total video views (70% mobile)
“There’s a million video companies out there. When you have trust and you work with a partner like [20/20], you know why to recommend them.”
— Mike Bowman
President & CEO
