Why You Should Start Using Video Brochures as Part of Your Marketing Efforts
You’ve heard time and time again that video is the most effective way of marketing to your audience. While that remains true, direct marketing can also still be an effective channel. There is so much content online, and navigating through it all can be overwhelming. There’s something of an “anti-technology” movement happening for a certain percentage of consumers, where they’d actually receive a physical piece of mail, brochure, or gift to learn about a product, service, or cause that matters to them.
There is an option for those consumers that combines the best of the two worlds - a beautiful, physical piece of marketing collateral, combined with a sleek marketing video inside. Here are a few reasons why you should be using video brochures as part of your marketing efforts.
“There is an option that combines the best of the two worlds - a beautiful, physical piece of marketing collateral, combined with a sleek marketing video inside.”
The “Wow” Factor
Everybody hands out business cards, and most companies have printed marketing collateral, whether it’s brochures or one-pagers. But often, those are the first items that get filed away (or worse, thrown away) once a prospect is back at their desk. With a video brochure, viewers are hooked once they open the cover, meaning it’s far more likely that your prospect will keep this unique piece in their line of sight much longer.
Plug the brochures into any USB port in your computer and easily swap out the videos as often as you’d like.
Versatility
These brochures are incredibly easy to use. Get them pre-loaded with your video content, or load them yourself. As soon as you open the brochure, the video starts playing automatically. And because the brochure hard drives can range from 256 mb (standard) to 8 gb, you’ll be able to load videos that are as short or as long as you want. The best part? The brochures work just like a thumb drive, so just plug them into any USB port on your computer, and change the video as many times as you want!
Attract High-Value Clients
It’s not likely you’ll be giving these out to just anybody. They do require a decent investment - sometimes $40 or more per unit, depending on how many pieces are ordered at a given time, and what style.
But, if you’re working on attracting a high-value prospect, the strategy you use does matter. If you want a high-value conversation, you may have to make a high-value effort. And if a $40 piece of marketing collateral helps to impress the right person at the right company, it’s a small price to pay for a big win.
“If you’re working on attracting a high-value prospect, the strategy you use does matter.”
Cut Down on Copy
There’s an old adage that, “people would rather watch something than read something”. While that may be true, many of our clients simply need to be able to communicate a lot of vital information. For our healthcare, medical device, or pharmaceutical clients, for example, they may have the need to educate patients about a new program, or drug dosage information, or their clinicians’ expertise. The video on the inside of the brochure can go a long way towards explaining any of that information in a matter of a few minutes, which will free up the space on the actual brochure to prioritize only the most important marketing copy.
Engagement at a Distance
Obviously the way we work has changed. With many people remaining in work-from-home setups longterm, these offer the opportunity to still make dynamic multi-media presentations, even if you can no longer meet in person.
Want to learn more about how video brochures can supplement your marketing efforts? Contact our Director of Business Development Ed Seiders to set up a discovery call!
