Taking Your Educational Video Content to the Next Level
What type of video content helps prospective customers learn more about brands, services, and products? If you guessed educational video and marketing content, you are spot on. For B2B brands that offer products or services that may be a bit complicated to explain, an educational video is helpful to cut through the noise and clearly outline the benefits of your service or product.
Our team often sees the following formats of educational video content work well for our partners:
Testimonials
Find the actual students, staff, and community members to share why they are proud of your place of learning. Capturing real student and staff stories helps others believe in the benefits of your program. Below, Brooke describes her experience at Temple University in this video targeting students to choose the College of Science and Technology.
TEMPLE UNIVERSITY
Choosing Science and Technology
Thought Leadership
Consider which of your team’s leaders can get in front of a camera and discuss your organization, product, or service with clarity and ease. Ensure your brand’s voice comes through as knowledgeable, helpful, and authoritative.
Tutorials
When sharing a lot of information about your programs and services, a how-to video can support new customers. If your product has a detailed setup process, tutorials and explainer videos can help your future students and staff learn about a program or service in an effective way!
TEMPLE UNIVERSITY
Self-Swab COVID-19 Testing Demonstration
Partner with a video production company like 20/20 Visual Media to help make the biggest splash and have the most impact with your educational video content. Our team is highly skilled in creating tutorials, testimonials, and thought leadership video content. To kick things off, our team can share different examples of work that can help inspire your next video project.
To discuss how 20/20 Visual Media can help support your educational video project, please schedule a 15-minute phone call with our Director of Business Development, Ed Seiders.