Tips to Telling a Great Story Through Video Marketing
People are the center of every story, so it’s important to make them shine. Get that audience engaged. Have them lean in for more. We know a thing or two about video storytelling and corporate video marketing, because that’s our passion. We pride ourselves on making stories stand out because that’s the end goal: sending good stories out into the world to grab hold of their audience.
But what makes a GOOD story? We’re glad you asked! In this post we’ll be discussing tips to make stories that increase conversion and engagement.
Grab their attention! Get your audience to pay attention from the very first scene and start with a bang. It doesn’t have to be car chases and explosions. Gripping music coupled with aerial footage, bright vibrant colors, or even a tight shot on your main character creates interest and encourages your audience to pay attention.
Make it relatable: Your audience needs to be able to identify with the people and characters of your story, otherwise you will lose their interest. That’s the last thing you want. So be sure to build a connection through your storytelling.
Structure structure structure: Make sure your story is easy to follow so you don’t lose your audience’s attention. Having a clear beginning, middle, and end will keep it easy to follow.
Emotion is key: Everyone has emotions, so be sure to use them to your advantage. Emotions stick around long after the story is over, which is the lasting impact you want.
Make it interesting: Audiences don’t connect with boring storytelling. Keep it interesting with a few twists and turns. HOW you tell your story is just as important is what the story is about.
Yes it’s personal: When the subject of the story has a personal connection to the message, it easily comes across as authentic. This builds trust with the audience which further solidifies the brand.
Humor works: It’s okay to create something lighthearted with funny bits here and there. Humor can make your story engaging, but don’t overdo it. You don’t want your audience laughing AT you instead of WITH you.
Authenticity rules: Stick to who you are and what you believe in, and audiences will know you’re not being fake. This builds trust which is exactly what you want.
It’s good to be vulnerable: Being vulnerable creates a human connection and makes you relatable to the audience. We’ve all been there so it’s nice to see similarities in storytelling as well.
A good story is critical in reaching your audience and making conversions. Make sure your video production company not only knows WHAT the story is about, but HOW they plan to tell it. Authenticity and reliability will connect with the audience and keep them interested, even without a car chase. Stick to who you are and what you believe in and the rest will follow!
Work with an Expert Philadelphia Video Production Company
20/20 Visual Media is an experienced, people-focused full-service video production company with the expertise, skillset, equipment, and connections to help you make engaging content for your target audience. We are an award-winning agency with a diverse portfolio spanning over 10 years. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients.
