4 Tips for Finding the Perfect Commercial Video Production Company

Finding a full-service video production company to represent your business can feel overwhelming, no matter what industry you are in. Finding a team that can capture your brand’s essence while also targeting your ideal audience is important. That’s no small task.

There are four key areas to consider when researching companies, so keep these in mind while you find the right fit.

People-focused

This is a big one. Being people-focused is the most important element to have because your goal is to connect with your audience. Whether it’s B2B video marketing or showcasing a new product, your messaging needs to resonate with the people that will purchase from you.

At 20/20 Visual Media, we not only collaborate with you (because who else knows your product better?), but we strategize your vision with our video storytelling to connect with your ideal audience. We’ve been people-focused since 2011, and we keep growing because we know what works.

Full-service

A full-service production company will give you everything you need, from start to finish, to produce a memorable, professional, and share-worthy video. They do not simply show up on the day of the shoot. Instead, you and your production team will have been communicating on a regular basis, ever since you told them your vision. Good production companies are interested in your individual project and will be dedicated to developing it to its fullest potential.

In addition, a full-service video firm should offer multiple types of corporate productions including promotional video production, explainer video production, customer testimonial videos, and brand video production. Whether you run a non-profit, a small-scale business, or a large corporation, your crew should be equipped to handle your needs and publicize your company.

Our work touches every aspect of video production, across all industries. From product demos to commercial campaigns and everything in between, we are your full-service one-stop shop for corporate video marketing.

Award-winning production

Quality work is paramount to your video marketing. If it doesn’t come across as professional, with a clear message and attention-grabbing visuals, it won’t convert your audience. Make sure to look at the video production company’s portfolio of work and how they stand out in their industry.

20/20 Video Production has had the honor of being recognized with five Mid-Atlantic Emmy nominations in 2022. Our post-production supervisor Christina Betz was an Emmy award winner in 2016 for her editing, and our videographer and editor Dan Ray is a two-time Emmy winner for his videography.

Experience in different industries

Having a wide range of experience across many industries helps keep messaging fresh and creative. Be sure to look for a production company that is well-versed in a variety of businesses so you know you are working with an ever-evolving team.

We love to learn about every client’s business and pride ourselves on always being ready to tackle something new. We have experience with consumer brands, education, health care, non-profits, and tourism (and are excited to expand as opportunities arise!). 20/20 is a Philidelphia video production agency and is passionate about showcasing a diverse range of industries, much like the diversity in the city itself.

We’d love to answer any questions about what might be a good fit for your specific project. Schedule a meeting so we can chat about all things visual messaging.