How Video Can Take Healthcare Marketing to the Next Level
Producing high-quality video content is imperative for healthcare clinics and companies moving forward. Videos can communicate information more effectively, allow patients to better connect with their healthcare providers, and improve customer service. Recent research from a Wyzowl survey shows “73% said they’d prefer to watch a short video” in contrast to other mediums like text or infographics. Additionally, the report found “78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.” Video marketing allows healthcare companies and providers to promote their services and products by establishing trust with their target demographics.
Below, we review the top benefits of using videos in healthcare marketing and different types of compelling video content.
Major Advantages of Using Video Marketing in Healthcare
Increase Brand Awareness
Video content has become increasingly popular because it is easy for customers to consume and share across platforms on any device. In fact, Wyzowl’s 2022 survey reported people are “twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.” Companies can capitalize on these trends by investing in creating captivating videos to build brand awareness towards their target audience. Medical professionals and industry experts can create authentic, informative, and engaging content to drive more business and drive patient retention.
Who can benefit from video marketing services?
Hospitals
Clinics
Pharmaceutical companies
Private practices
Health insurance companies
Healthcare product manufacturers/distributors
Build Trust
Building credibility with your patient population is crucial to create brand loyalty. Sharing video content is an excellent way to reach prospective patients and form meaningful relationships. The key to achieving patient loyalty is to ensure content is patient-centered and relatable. For instance, videos can be used to announce new product or service offerings, answer FAQs, promote events like seminars, share important news about your company, or educate viewers using medical expertise in an approachable way.
Videos can also be shared across campaigns on social media channels, in emails, and on web landing pages to broaden awareness surrounding your services and to boost web traffic. Companies can share their authentic personalities and offer informative information to targeted viewers.
Educate Patients
Healthcare video production can help companies provide educational content that benefits your audience. Tutorials with step-by-step instructions, product demonstrations, or a persuasive message to raise awareness can go a long way. In fact, Wyzowl’s 2022 report found “96% of people have watched an explainer video to learn more about a product or service.” Whatever the topic may be, consumers are more likely to want an integration of visual and audio content to better understand the subject matter.
Consider these popular medical providers that have gone viral by engaging with users on social media in a digestible, educative manner: Dr. Sandra Lee aka “Dr. Pimple Popper”, Dr. Tony Youn, That Gay Doctor, and Dr. Mike. Each doctor has anywhere from thousands to millions of followers because of their compelling video segments.
Upgrade Telehealth Services
As the pandemic continues, telehealth services have become more important than ever. People can remain at home, saving on traveling and healthcare expenses while still receiving expert advice. Healthcare videos can help physicians connect to patients virtually as a supplemental means of communication. Providers can share videos in real-time and through patient portals to better communicate instructions, diagnoses, test result interpretations, and more.
Types of Videos to Boost Healthcare Marketing
Welcome Videos
Videos can help introduce patients to a healthcare system, insurance company, hospital, or clinic. Welcome videos can help patients feel more at ease, gain a sense of the company’s brand, and learn which services are offered in a convenient way. This can also help save staff members time by addressing common concerns and questions such as hours of operation, location, accepted insurance, and services offered.
Staff Profiles
Patients care to know more about their doctors. From their educational and training background to their individual passions and values as a healthcare provider, more patients are performing research before scheduling an appointment. A great way to introduce healthcare professionals such as doctors and nurse practitioners is to film a short staff video. This way, patients may be more likely to schedule an appointment when they can place a face to a name.
Procedure & Condition Details
Video production can help clarify information and ease anxiety regarding medical procedures and conditions. Patients will be able to make more informed choices, ask important questions, recognize signs and symptoms, and seek assistance when necessary.
Patient Testimonials
Positive patient reviews drive more business by establishing credibility. Prospective patients will be able to trust in the quality of care they will receive. Moreover, recent data shows 72% of patients state positive reviews make them trust a practice more. By sharing testimonial videos, viewers can identify with subjects in the video and comprehend how that healthcare provider can assist them as well.
20/20 Visual Media Can Elevate Your Healthcare Marketing
20/20 Visual Media is an expert video production company with the industry knowledge, skillset, equipment, and industry connections to help you make engaging content for prospective patients. If you’re searching for a respected Philadelphia video production company, turn to the experts at 20/20 Visual Media. Contact us today by filling out a form on our website.