What Does a Full-Service Video Production Company Do?
There are countless video production companies, but few of them offer comprehensive services to make the process run smoothly and efficiently. Full-service video production companies simply refers to a video production company that has the expertise, industry experience, and framework in place to film and promote marketable video content. A full-service company oversees all major aspects of pre-production, production, and post-production to ensure production goals are met and clients are satisfied with the final product.
Below, we outline what working with a full-service video production company includes and the process behind collaborating with the team at 20/20 Visual Media.
Working With a Full-Service Video Production Company
Full-service video production agencies are made up of many different departments to plan, produce, and edit videos. Each team member plays an important role in the production video production process and has the industry experience to create unique, profitable content that speaks to your audience.
Some of these roles include:
Scriptwriters: Bring creative ideas to fruition with engaging dialogue
Artists: Create captivating visuals
Producers: Manage the production process from start to finish to ensure the project is delivered on time and within budget
Directors: Runs the set, making all creative decisions to obtain the best takes
Scouting Agents: Locate the ideal location for production
Wardrobe & Props: Obtains and creates phenomenal costume and set designs to transport viewers
Cameramen: Shoot videos to perfection with the high-end camera equipment
What is the Corporate Video Production Process?
At 20/20 Visual Media, we lead with a people-focused approach by treating clients as collaborators. This guarantees business goals are clearly defined and the end product reflects the client’s vision. Here’s a look at our creative process:
Pre-Production
Define Creative Concepts, Style & Mood
We first meet with clients to discuss their brand and brand guidelines, and overall marketing goals for their campaign. The best creative concept should reflect a brand’s essence and marketing goals. We also identify their target audience, and define the main messaging, creative themes, style, and tone of the project. If clients don’t have a vision in mind, we work closely with them to bring one to life based on product and market research.
The 20/20 creative team will ensure the video meets brand guidelines in terms of visual graphics, audio features, talent demographics, and more. We may create a mood board to effectively detail these elements with creative examples to reference for inspiration. Our team will also discuss logistics such as production costs and a project timeline to guarantee everyone is on the same page.
Create the Script
Once the creatives are finalized, scriptwriters begin working on the actual script. Depending on the ad, scripts can exhibit a variety of formats:
Wall to wall voiceovers where the voiceover plays throughout the commercial
Interview-style dialogue between talent
Testimonial-style video with onscreen talent and voiceover
On-screen talent speaks directly to the camera
Regardless of the format, there will likely be multiple revisions of the script to guarantee the script fits within the allotted commercial time frame while showcasing the right dialogue, visual effects, audio effects, and tone.
Review Storyboard
The production team typically creates a storyboard to show clients a visual representation of the production. It can be simple sketches, photo references, or an animated version to capture the essence of the plan before shooting. This will make certain everyone is satisfied with the details prior to production.
Find Talent
Depending on the commercial, production agencies may not need to hire actors. Some commercials focus on products or locations, while others showcase real employees or clients to offer testimonials. However, if a commercial does call for actors, the production team will work with talent agencies to find the best lead actors, extras, and/or spokespeople to fit a project.
Scout Locations
While some clients may prefer to shoot at their business, others may prefer to find another location that would better suit the project. In this case, the production team scouts several locales in a defined region so the client can select the best option. The production team will ensure logistics such as location fees, permits, and insurance certificates are handled so that the team is ready to shoot on schedule.
Obtain Wardrobe & Props
The production team is responsible for renting and purchasing any necessary wardrobe pieces for actros and prop pieces prior to the day of the shoot. This also includes making certain these items are in the proper sizes for any on-screen talent featured in the video.
Production: Shooting the Video
Production day is when the action takes place and all players unite to make the client’s concept come to life. The producer ensures the film crew remains on schedule and that all necessary shots are captured. A film crew can consist of a variety of roles, including: a production coordinator, director, director of photography, cameramen and assistants, production assistants, technical directors, hair and makeup artists, grips, gaffers, and beyond.
Post-Production: Editing the Video
The post-production process includes any editing that takes place. The client, production team, and editing team collaborate to cut the video, add any graphics and special effects, audio mix, color correct, and more to produce the final product. Additionally, because clients may need more than one version of the video for different platforms or locations, video editors can create multiple versions with varying graphics.
Perform Final Review
Once the commercial is complete, the client offers any additional feedback to guarantee they are completely satisfied with final revisions before the video is distributed.
Get the Advantages of Working With a Full-Service Video Production Agency
20/20 Visual Media is an expert video production company with the expertise, skillset, equipment, and connections to help you make engaging content for your target audience. If you’re searching for a respected video production agency in Philadelphia, PA, turn to the experts at 20/20 Visual Media. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients.
