Breaking Down the Different Types of Videos for Businesses

When you’re looking for corporate video marketing, knowing what specific type of video you need can be confusing. There’s a wide variety of commercial styles, such as B2B videos, promotional videos, brand videos, explainer videos, and more to choose from.

Our team is here to help guide you through the process from start to finish, but having a good idea on what your audience will connect with and how to have your brand identity shine will narrow down the choices.

With a blend of video storytelling and persuasive techniques you’ll have an engaging commercial that will reach your target audience.

Promotional Video Production

Promotional videos can be incredibly useful tools for businesses looking to increase their brand presence online. Elements such as music are usually added to help capture the audience’s attention, while also showcasing services and products in action. These videos have the potential to reach a wider audience since they are easily shared online. Grow that viewership!

Brand Video Production

An effective brand video is essential for businesses looking to leverage their video marketing. It’s a powerful way to showcase products and services, customer testimonials, and introducing the faces of the people who work there. Brand videos can also increase SEO which will help people find your website much easier.

Comparison Video Production

A comparison video pits two products, services or even brands against each other and presents the differences in a succinct, entertaining manner (think internet speed or camera photo quality). A comparison video is informational and engaging which connects with the audience on an emotional level, thus building trust in the brand. Highlight your features and benefits while displaying visual proof. 

Testimonial Videos

Testimonials evoke emotion with your audience while also highlighting what sets your company apart from the competition. These videos should be engaging and authentic, while also representing the range of your audience so everyone can identify with your story. Customer testimonials are an excellent way to show your audience that people just like them love and use your product.

Explainer Video Production

Explainer videos have become popular among businesses because they allow companies to provide concise yet detailed descriptions of what makes them unique and why potential consumers should choose them over competitors. These videos show how your business can fix a pain point in a customer’s life they may not even have known they had. Explain in detail all the ways you make life better or easier while building a relationship with your audience.

B2B Video Marketing 

Businesses often partner with other businesses and it’s important to have a video that showcases your strengths and what you’d bring to the partnership. These videos combine personality, services, past revenue performance, as well as projected success in the coming months. B2B videos are not meant for your ideal audience, they are meant to solidify your relationship with the other business.

No matter what your needs are in video marketing, we’ve got you and your vision covered.

Work with an expert Philadelphia video production company

20/20 Visual Media is an experienced, people-focused full-service video production company with the expertise, skillset, equipment, and connections to help you make engaging content for your target audience. We are an award-winning agency with a diverse portfolio spanning over 10 years. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients.