What is Corporate Video Production?
Corporate video production is the process of producing high-quality video content for businesses. These videos are shot by an in-house videographer, a freelance videographer, or a professional video production agency. They can be used internally to streamline employee communications and training, or externally for clients to increase brand awareness and/or to promote products and services.
By incorporating corporate videos into your market strategy, you can position your business to remain at the forefront of your industry. Through videos, businesses can communicate with their customers, build trust, and maintain brand loyalty. Working with an experienced corporate video production company like 20/20 Visual Media can help businesses succeed by creating engaging, unique video content that will keep customers engaged and ready to pounce on calls to action.
Below, we highlight the importance of corporate video production, its process, and benefits of incorporating video marketing into your overall marketing strategy.
Key Takeaways
Corporate video production is the process of making internal or external video content for businesses.
Examples of corporate videos can include product demos, explainer videos, case studies, testimonials, product launch ads, interviews, and internal communications.
The pre-production stage includes all logistics to set up a video production shoot, the production stage involves filming, and the post-production stage relates to editing and final touches.
Benefits of producing corporate videos include:
Google promoting optimized video content
Videos build customer trust and understanding of company services/products
Businesses can leverage written content to create videos
Videos are highly shareable and increase engagement on social media
Corporate video marketing can lead to a significant ROI
Why is Corporate Video Production Important for Your Business?
Video marketing isn’t the future — it’s the bread and butter of digital marketing now. Wyzowl’s recent survey research on video marketing found 86% of businesses surveyed use video as a marketing tool. And what about customer behavior? Wyzowl reported people watch an average of 19 hours of online video content per week, and that “People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.”
Clearly, video is dominating online discourse, and with the right strategies and tools, your business can reap the benefits of video marketing as well.
Examples of corporate videos can include, but are not limited to:
Product Launch Ads
Product Demos
Explainer Videos
Case Studies
Event Videos
Customer Testimonials
Employee Interviews
Company Origin Stories
Employee Training & Onboarding Videos
What is the Corporate Video Production Process?
Pre-Production
Pre-production includes conversations on strategizing and executing the video. This generally involves tasks such as brainstorming concepts, defining the target audience, scriptwriting, storyboarding, casting, securing the right filming location, and ensuring logistics such as filing permits. This enables full collaboration and transparency between the videographer and the client.
Production
Lights. Camera. Action. Production is when filming takes place on set. An agency’s production crew will oversee all working parts to capture each necessary shot so the client’s vision is fully realized.
Post-Production
Post-production encompasses editing the footage to present a polished product. This process includes sound mixing, using any graphics and animation, adding voice overs, and any other elements to reflect the client’s brand identity and message accurately.
What are the Top Benefits of Corporate Video Production?
1. Google Promotes Videos
Placing video content on your website can help you reach more potential customers. Google and other search engines index videos so that they more readily appear in search results and related videos. In fact, Moovly reported companies are 53 times more likely to show up on Google if there is video embedded on their website.
To receive even higher search engine rankings, marketers can optimize video content through means such as SEO optimizing titles, meta descriptions, and video descriptions, as well as by selecting an eye-catching video thumbnail. By optimizing video content, businesses can boost organic traffic by 157%. With more web traffic comes more opportunities for customers to engage with your content.
Posting visually appealing, optimized video content can also lower your website’s bounce rate, thereby making search engines more likely to promote your content.
2. Builds Trust
Video content has the power to humanize a corporate brand and its employees, building trust among a target audience who can better relate to the brand’s mission and values. Videos also enable customers to learn more in-depth information about a company and their services and/or products. A recent Wyzowl survey found customers are 64 to 85% more likely to purchase a product after watching a product video.
Corporate videos that effectively communicate a brand’s story, contain engaging visuals, and offer valuable insights and solutions will help strengthen customer loyalty and retention.
3. Leverage Existing Content
If your business hasn’t transitioned to video marketing, a great way to start is to turn existing written content into a video format. Businesses can also bolster written content with short video clips that offer key takeaways. Your clients will then have multiple ways of engaging with your content to make better purchasing decisions and feel more connected to your brand.
4. Drives Social Engagement
Videos are more likely to be shared than other types of content on social media platforms and receive the most comments and reactions from users. By making your videos high-quality, optimizing them for search engines, and offering unique, valuable information to customers, businesses can see a major uptick in engagement. In turn, customers will be more apt to remember your brand, connect with you, and take that call to action to drive further engagement and sales.
5. Improves ROI
Video marketing is a cost-effective, accessible strategy that offers a significant ROI. According to a recent Wyzowl survey, 81% of marketers say video has helped them directly increase sales, and 87% of businesses say that video content provides a solid ROI. From brand awareness and promoting a new product to offering product discounts, corporate video content can help businesses increase their website traffic, leads, and overall sales.
Create Compelling Corporate Videos With 20/20 Visual Media
If you’re searching for a trusted Philadelphia video production company, turn to the experts at 20/20 Visual Media. Our full-service video production agency possesses the experience, skillset, equipment, and industry connections to help your company make tailored video content for your target audience. Our process is all about making clients feel comfortable and heard while driving results. Contact us today about your dream project by filling out a form on our website. You can also check out our digital portfolio to see what we’ve accomplished for our clients!
