A Guide to Explainer Videos
If you offer a product or service that might be difficult to understand, having an explainer video on your website is the way to go. Including an explainer video on the landing page results in an 86% better conversion rate than pages without a video, and 95% of people watch an explainer video to understand a product or service better.
Sounds like a great idea, right? But now you might be wondering “Wait, what IS an explainer video?”
We’ve got you covered. Here is a list of different kinds and the benefits of explainer videos to help you decide what is best for video marketing your business.
What IS an explainer video?
These videos are between 45 and 90 seconds long and summarize products or services quickly. It explains what your business offers, produces, or benefits people will have when purchasing from you. The goals are to explain and persuade viewers in a short amount of time.
Which businesses would benefit from an explainer video?
Almost any business will see benefits, but they are especially helpful for businesses working in healthcare, IT, construction, and e-commerce industries.
What are the different types of explainer videos?
Animated: These are animated videos around 90 seconds long and are a great way to break down a complicated topic quickly.
Whiteboard animation: These use hand drawn-visuals on a white background to narrate the content. This is a great option when looking for an interactive visual experience.
Motion graphic animation: These videos use minimal text and maximum visuals to demonstrate a product using animation and motion graphics. This is great for businesses that want to show off their product, such as an app demonstration.
Live-action animation: These videos are filmed using a real camera, and often have people explaining products and services. This type of video is used primarily by restaurants, hotels, and retail stores to show off company culture and create a human connection with their customers.
The best way to get started is to look at companies that produce explainer videos to make sure you get quality content. 20/20 Visual Media is a video production company in Philidelphia dedicated to producing videos that are people-focused to tell your story in a way that connects with your audience.
Work with an expert Philadelphia video production company
20/20 Visual Media is an experienced, people-focused full-service video production company with the expertise, skillset, equipment, and connections to help you make engaging content for your target audience. We are an award-winning agency with a diverse portfolio spanning over 10 years. Get in touch with us today by filling out a contact form. You can also check out our digital portfolio to see what we’ve accomplished for our clients.
