Long Story Short: Here Are Four Ways for Using Video Storytelling in Your Marketing Strategy

Video content is popping up everywhere these days, both on social media feeds and websites, so it’s no surprise that 85% of businesses are using video storytelling as part of their marketing strategy. If your business isn’t currently part of this 85% because you don’t know how to incorporate it into your marketing strategy then not to worry! The video production experts at 20/20 Visual Media are here with the best ways to use video storytelling in your marketing strategy, so ready, set, read!

When in Doubt, Demo Video it Out!

Demo videos are perfect for those periods when your business is getting ready to launch a new product or service, or you just released something new. By posting a demo video to your website and social media channels, you’ll get current and prospective clients hyped about the release and can highlight anything and everything you want to. Plus, if you have a product or service that’s coming across as “confusing” or difficult for audiences to understand, demo videos are a great way to connect with customers and clear up any questions or concerns.

Let Brand Videos Show a Bigger Picture of Your Business

Having an “About Us” page and mission statement on your business’s website is great, but posting a brand video will be even more powerful. People want to know what drives a brand — what they stand for, how they want to help their customers, why they started their business, etc. — and creating a brand video can do all of that and more! Unlike with text, which can be open interpretation depending on who’s reading it, brand videos portray facial expressions, body language and tone of voice, all of which help deliver your business’s TRUE vision.

Increase Engagement with Event Videos

Consumers want transparency more than ever, and event videos are a great way for your business to be transparent AND create a community where your customers don’t feel left out. If your business is hosting an event, be sure to bring in a professional video production company to capture every moment. By posting videos throughout the night, as well as long after the event is over, you’ll be sharing intimate, behind the scenes moments that both guests — and customers who couldn’t attend — will love being able to enjoy.

Keep Website Content Fresh with Case Study Video

Case studies are crucial for showing current and prospective customers the impact your product or service has had. Although graphics are a good way to communicate this, case study videos are more engaging and visually appealing. Plus, a video will enable you to let your business’s personality and voice shine through all that data!

Once you figure out the type of storytelling video you want to create, you need to figure out a few more key components that will make your video marketing strategy a success, such as:

●     Determining your goal: Whether you’re looking to improve brand awareness, boost sales, increase your client base or introduce people to a new product/service, figuring this out will lead you to your goal, and ultimately, a more impactful video marketing strategy.

●     Figuring out who you’re targeting: After you set your goal, you should have a better idea of who your audience is for this specific video marketing strategy. It’s okay if your audience changes from video to video, but each video should have one, very specific target audience.

●     Choosing the platform that’ll best suit your video: Different social media platforms attract different audiences and suit different types of video content. For example, YouTube is the go-to for longer video content, LinkedIn is best for connecting with businesspeople, Facebook is great for short/long video content and older populations, Twitter is good for conversational content and Instagram is perfect for eye catching videos targeted at younger populations. Once you’ve established your goal and audience, choosing the platform should be easy.

Now that you know how to utilize video storytelling in your marketing strategy, let the team at 20/20 Visual Media bring your storytelling ideas to life! Schedule a call with us today to set your story into motion.